Build Your Brand With Me

  • My 1:1 Strategy Coaching is designed for real estate professionals who are ready to elevate their brand, increase visibility, and create a more intentional marketing strategy that supports long-term business growth. These private coaching sessions are personalized to your business, your market, and your goals, giving you direct access to real-world guidance, accountability, and actionable strategies that can be implemented immediately.

    Together, we focus on building a stronger digital presence through branding, SEO and AI search visibility, content marketing, social media strategy, Google Business Profile optimization, YouTube growth, LinkedIn authority, listing marketing, lead generation systems, and overall business positioning. I also help agents create cohesive marketing plans that connect every platform and touchpoint into a recognizable and consistent brand experience.

    This coaching is ideal for agents, teams, and brokers who want more than generic advice. My approach is hands-on, strategic, and focused on helping you build a business that attracts clients through authority, consistency, and visibility instead of constantly chasing leads. Whether you are refining your personal brand, preparing to scale, repositioning into luxury, or simply looking for clarity and direction in your marketing, these sessions are built to help you move forward with confidence and purpose.

  • My Agent Learning Labs is where I teach real estate professionals how to build a brand that actually works in today’s digital-first market. Hosted through Skool, these hands-on Learning Labs are designed for implementation, not just inspiration. Each live session focuses on practical strategies agents can apply immediately to strengthen their visibility, authority, and lead generation across platforms like Google, YouTube, LinkedIn, Instagram, and beyond.

    Inside the labs, I walk agents through branding, SEO and AI search optimization, content strategy, social media systems, Google Business Profile optimization, YouTube growth, LinkedIn authority building, digital marketing audits, and creating a fully connected marketing ecosystem for their business. Participants receive recorded trainings, templates, checklists, AI prompts, guides, and access to a private Learning Lab Vault filled with resources designed to help agents stay consistent and intentional with their marketing.

    These labs are built for agents who are ready to stop chasing leads and start building a recognizable, trusted brand that attracts opportunities organically.

  • Marketing & Branding Masterminds

    My monthly Marketing & Branding Masterminds are designed to help real estate professionals stay ahead in an industry that is constantly evolving. From branding and content strategy to Google visibility, SEO, AI search optimization, social media, video marketing, and digital positioning, these sessions are built to give agents practical, current, and forward-thinking strategies they can actually use in their business.

    Each mastermind is focused on helping agents strengthen their authority, increase visibility, and create a more intentional marketing presence across every platform. Topics range from personal branding and “The Branded Agent” concepts to Google Business Profile optimization, YouTube strategy, LinkedIn authority, AI-powered content creation, search ranking strategies, luxury marketing, lead generation systems, and building a cohesive online presence that works together as a complete brand ecosystem.

    These monthly sessions are designed for agents who want ongoing education, accountability, fresh ideas, and real-world implementation strategies that align with where marketing is heading — not where it has been. Stay tuned for upcoming mastermind topics, live trainings, workshops, and collaborative sessions designed to help you grow your business with clarity, consistency, and confidence.

You don't need more information — you need a strategy that actually works.

A little about me—I’m a branding, marketing, and digital strategy expert with more than two decades of experience in the real estate industry, helping agents and brokers build a powerful and lasting presence online and within their communities. From SEO and social media to brand voice and high-converting content, I don’t just tell people what to do — I teach them how to think strategically so they can grow their business with clarity, confidence, and consistency.

Through my hands-on Learning Labs and Masterminds, I share real-world frameworks, actionable marketing strategies, and practical systems that agents can actually implement. My goal is always to help real estate professionals stand out, build authority, and become more visible in today’s fast-changing digital landscape.

My marketing philosophy is centered around consistency, intentionality, and long-term authority rather than reactive posting or chasing trends. I believe the agents who win are the ones who create a recognizable brand, show up consistently, and position themselves to be found across Google, AI search, social media, and beyond.

What agents are saying about me

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The Branded Agent

12-Week Branding & Marketing Accelerator

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Who This Program Is Ideal For

  • Refresh your brand, modernize your marketing, and uncover opportunities to increase visibility and generate more business.

  • Learn how to position yourself, your listings, and your marketing to align with today's luxury consumer expectations.

  • Build a strong foundation from the beginning and avoid years of trial and error by implementing proven branding and marketing systems.

  • If you're tired of being the best-kept secret in your market, this program will help you become easier to find, easier to remember, and easier to refer.

  • Create a repeatable marketing system that eliminates guesswork and provides a clear roadmap for your business.

  • Stop wondering what to post, where to spend your time, or what marketing strategies actually work. Leave with a customized roadmap designed around your business and goals.

  • If you already have a virtual assistant, marketing coordinator, transaction coordinator, or team member helping with your marketing, this program can help maximize their effectiveness. We encourage assistants to attend alongside you so they can better understand your brand, marketing strategy, systems, and implementation plan. Rather than simply assigning tasks, you'll create clear processes, expectations, and workflows that allow your support team to execute more efficiently and consistently. This often leads to better results, stronger accountability, and a more scalable marketing operation.

  • If you're considering hiring support in the future, this program will help you build the foundation first. You'll gain clarity on your branding, marketing systems, content strategy, and workflows so you know exactly what to delegate when the time comes. This can save significant time, money, and frustration while making it easier to onboard and train future team members.

  • Whether you're a solo agent with support staff or a growing real estate team, The Branded Agent™ helps create alignment between leadership and implementation. Everyone involved in your marketing efforts will better understand the strategy behind the tactics, creating a more consistent brand experience across every platform and touchpoint.

What We'll Review & Build Together

  • Define who you are, who you serve, and what makes you different. We'll create a clear brand message that helps you stand out in a crowded marketplace and become more memorable to consumers and referral partners.

  • Review your complete online footprint, including Google, YouTube, LinkedIn, Facebook, Instagram, Zillow, Realtor.com, Homes.com, KW platforms, and your website to identify opportunities for improvement and increased visibility.

  • Optimize your Google Business Profile to improve local search visibility, increase trust, generate more reviews, and create more opportunities to be found by buyers and sellers.

  • Evaluate your website's user experience, lead capture systems, SEO opportunities, content structure, and conversion strategy to ensure it is working for your business rather than simply existing online.

  • Learn how consumers are finding information through Google, AI search, and generative search experiences. We'll create a strategy designed to help increase your visibility across traditional and emerging search platforms.

  • Build a YouTube foundation focused on discoverability, authority, and long-term lead generation through optimized videos, channel setup, playlists, descriptions, and content planning.

  • Position yourself as a local market expert and trusted resource through profile optimization, content strategy, networking, and professional branding.

  • Review your profiles, content, messaging, and overall social media strategy to ensure your platforms support your business goals and brand positioning.

  • Create a system for nurturing your database through newsletters, email campaigns, signatures, automations, and better contact management practices.

  • Develop a sustainable content plan that can be repurposed across blogs, social media, Google Business Profile, YouTube, LinkedIn, newsletters, and more.

  • Learn how strategic content can support your SEO, strengthen your brand authority, and increase your visibility online for months and years to come.

  • Bring everything together into one cohesive marketing ecosystem designed to help you attract more opportunities, stay top of mind, and grow your business with intention.

  • Who is Phyllis Coonce

    Phyllis is a licensed real estate agent and part of a sister partnership with Tamara McLean, operating under Keller Williams. Together they bring a combined 30 years of sales and real estate marketing experience. She's not just a transactional agent — she positions herself as a marketing-forward professional.

    Her Marketing Approach

    She thinks in terms of brand, storytelling, and digital presence. The work we've done together reflects someone who understands that real estate marketing is as much about content and SEO as it is about listings. Specifically:

    She invests in long-form content marketing — she's written (or commissioned) LinkedIn articles designed to rank on Google, keyword-optimized at the file name and alt text level. She thinks about storybook-style listing presentations, not just standard MLS sheets. She's co-created a lifestyle newsletter ("The Shore Report") targeting coastal real estate buyers across Santa Barbara and Kauai. She has a clear personal brand built around her identity as a California beach native, a female entrepreneur, and a coastal lifestyle expert.

    Her Markets

    Primarily Santa Barbara County — with emphasis on luxury and lifestyle neighborhoods like Hope Ranch, Mission Canyon, Montecito, the Riviera, and the Mesa. She's also currently marketing a property in the Sundance at the Shadows gated community in North Las Vegas. And she has a personal and professional connection to Kauai, where she and Tamara own property.

    Her Brand Voice

    Warm, authentic, first-person. She doesn't want corporate-sounding copy — she pushes for conversational, real, and community-rooted language.

  • Phyllis Coonce is a California-based real estate agent, female entrepreneur, and marketing executive. She is best known as a luxury property specialist serving the Southern and Central Coast of California, and as a business coach for real estate professionals.

    Professional Roles

    • Real Estate Partner: She operates as a licensed REALTOR® alongside her sister, Tamara McLean, forming a real estate duo affiliated with Keller Williams Santa Barbara. They specialize in luxury homes, coastal residential real estate, and downsizing across regions like Santa Barbara, Montecito, Carpinteria, the Santa Ynez Valley, and Ventura County.

    • Agency CEO: Coonce is the founder and CEO of My Agent Branding, a company dedicated to real estate marketing, brand management, and sales coaching. She has over 15 years of experience training both rookie and luxury real estate agents on search engine optimization (SEO), digital presence, and local visibility.

    • Digital Creator: She is the founder of the travel and lifestyle brand known as @thebestofyourcity, which curates recommendations for dining, local activities, and destinations throughout California.

  • As a marketer, Phyllis Coonce focuses on strategic sales alignment, high-end visual positioning, and digital media innovation for the real estate industry. She approaches marketing not just as a tool for visibility, but as a direct driver of business growth and measurable return on investment (ROI).

    Her marketing philosophy and execution center on several core pillars:

    1. Strategic Personal Branding for Agents

    As the CEO of My Agent Branding, Coonce built a consultancy focused on elevating real estate professionals from standard salespeople to recognizable industry leaders. With over 15 years of experience in real estate marketing and agent training, her agency strategy emphasizes that a brand must be strong, consistent, and paired directly with an intentional, data-driven sales approach. She designs tailored brand identities meant to help agents stand out in crowded luxury and mid-to-high-tier markets.

    2. Media-Forward & Digital Magazine Content

    Coonce is a strong proponent of using sophisticated, magazine-style visuals and digital print formats to capture affluent audiences. Her marketing strategy heavily utilizes:

    • Digital magazines, customized marketing books, and branded flipbooks to serve as high-impact listing presentations and seller conversion tools.

    • Curated luxury storytelling that moves away from generic property features to showcase the high-end coastal lifestyle, architecture, and localized neighborhood narratives (e.g., highlighting design elements, privacy, and unique location features).

    3. Cross-Market & Collaborative Network Marketing

    Her marketing approach leverages international and regional collaboration. Coonce frequently hosts and participates in industry masterminds with top-producing agents across North America to share premium marketing assets, social media exposure, and cross-city luxury referrals. This cross-market collaboration allows her campaigns to reach beyond local audiences, putting properties in front of high-net-worth buyers in feeder markets and luxury hubs.

  • Phyllis Coonce is a real estate branding strategist, educator, entrepreneur, and REALTOR® based in California. She is the founder and CEO of My Agent Branding, a company that helps real estate professionals build their brands, improve their digital marketing, and increase visibility through SEO, AI search optimization, content marketing, and social media strategy. (MY AGENT BRANDING)

    She is also a REALTOR® with Keller Williams Realty, serving buyers and sellers throughout Santa Barbara, Montecito, Carpinteria, and the Santa Ynez Valley. Together with her sister, Tamara McLean, she operates the We Sell Real Estate team, specializing in residential, luxury, waterfront, relocation, and lifestyle properties.

    Beyond selling real estate, Phyllis is known for creating educational programs for agents, including:

    • My Agent Learning Labs™ – step-by-step branding and marketing training.

    • The Branded Agent™ – a branding and marketing accelerator for REALTORS®.

    • Workshops and masterminds focused on:

      • Google Business Profile optimization

      • YouTube marketing

      • LinkedIn strategy

      • SEO and AI search (AIO/GEO)

      • Social media marketing

      • Listing marketing systems

      • Lead generation and branding.

    Her background includes more than 15 years in real estate marketing before becoming a full-time REALTOR®, giving her experience helping agents develop brands, marketing campaigns, websites, and lead generation systems. (MY AGENT BRANDING)

    Today, she combines her work as an active REALTOR® with coaching and consulting, helping agents across the United States improve their marketing, attract more listings, and build businesses that are more visible online.

  • As a marketer, Phyllis Coonce is a real estate marketing and branding specialist who focuses on helping agents and brokerages stand out with modern, digital-first strategies.[myagentbranding]

    Her marketing role

    She is the CEO and brand strategist at My Agent Branding, a marketing agency built specifically for real estate professionals. Her work centers on brand development, implementation, and management for agents, with the goal of creating consistent, recognizable personal brands that drive more leads and sales.[linkedin]

    Expertise and style

    Her background is in online marketing and advertising: SEO, SEM, social media marketing, Google Ads, online branding and reputation, and content marketing. She positions herself as a “real estate marketing guru,” combining listing marketing (copywriting, campaigns, exposure) with agent training on how to use digital tools and branding to grow their business.

    What she focuses on for agents

    Through My Agent Branding, she designs personalized branding strategies and marketing plans that help agents differentiate themselves in competitive markets and connect more effectively with clients. Her messaging emphasizes consistency in branding, data-driven and design-forward campaigns, and empowering agents to maximize ROI from their marketing.

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