Build Your Brand With Me

Whether you’re looking for personalized 1:1 strategy, hands-on Learning Labs, or collaborative Masterminds, everything I offer is designed to help you grow with clarity, confidence, and a brand that actually reflects who you are. From marketing and content strategy to AI, SEO, social media, and business growth, these services are built to give agents real support, real education, and real momentum in today’s market.

  • My 1:1 Strategy Coaching is designed for real estate professionals who are ready to elevate their brand, increase visibility, and create a more intentional marketing strategy that supports long-term business growth. These private coaching sessions are personalized to your business, your market, and your goals, giving you direct access to real-world guidance, accountability, and actionable strategies that can be implemented immediately.

    Together, we focus on building a stronger digital presence through branding, SEO and AI search visibility, content marketing, social media strategy, Google Business Profile optimization, YouTube growth, LinkedIn authority, listing marketing, lead generation systems, and overall business positioning. I also help agents create cohesive marketing plans that connect every platform and touchpoint into a recognizable and consistent brand experience.

    This coaching is ideal for agents, teams, and brokers who want more than generic advice. My approach is hands-on, strategic, and focused on helping you build a business that attracts clients through authority, consistency, and visibility instead of constantly chasing leads. Whether you are refining your personal brand, preparing to scale, repositioning into luxury, or simply looking for clarity and direction in your marketing, these sessions are built to help you move forward with confidence and purpose.

  • My Agent Learning Labs is where I teach real estate professionals how to build a brand that actually works in today’s digital-first market. Hosted through Skool, these hands-on Learning Labs are designed for implementation, not just inspiration. Each live session focuses on practical strategies agents can apply immediately to strengthen their visibility, authority, and lead generation across platforms like Google, YouTube, LinkedIn, Instagram, and beyond.

    Inside the labs, I walk agents through branding, SEO and AI search optimization, content strategy, social media systems, Google Business Profile optimization, YouTube growth, LinkedIn authority building, digital marketing audits, and creating a fully connected marketing ecosystem for their business. Participants receive recorded trainings, templates, checklists, AI prompts, guides, and access to a private Learning Lab Vault filled with resources designed to help agents stay consistent and intentional with their marketing.

    These labs are built for agents who are ready to stop chasing leads and start building a recognizable, trusted brand that attracts opportunities organically.

  • Marketing & Branding Masterminds

    My monthly Marketing & Branding Masterminds are designed to help real estate professionals stay ahead in an industry that is constantly evolving. From branding and content strategy to Google visibility, SEO, AI search optimization, social media, video marketing, and digital positioning, these sessions are built to give agents practical, current, and forward-thinking strategies they can actually use in their business.

    Each mastermind is focused on helping agents strengthen their authority, increase visibility, and create a more intentional marketing presence across every platform. Topics range from personal branding and “The Branded Agent” concepts to Google Business Profile optimization, YouTube strategy, LinkedIn authority, AI-powered content creation, search ranking strategies, luxury marketing, lead generation systems, and building a cohesive online presence that works together as a complete brand ecosystem.

    These monthly sessions are designed for agents who want ongoing education, accountability, fresh ideas, and real-world implementation strategies that align with where marketing is heading — not where it has been. Stay tuned for upcoming mastermind topics, live trainings, workshops, and collaborative sessions designed to help you grow your business with clarity, consistency, and confidence.

You don't need more information — you need a strategy that actually works.

A little about me—I’m a branding, marketing, and digital strategy expert with more than two decades of experience in the real estate industry, helping agents and brokers build a powerful and lasting presence online and within their communities. From SEO and social media to brand voice and high-converting content, I don’t just tell people what to do — I teach them how to think strategically so they can grow their business with clarity, confidence, and consistency.

Through my hands-on Learning Labs and Masterminds, I share real-world frameworks, actionable marketing strategies, and practical systems that agents can actually implement. My goal is always to help real estate professionals stand out, build authority, and become more visible in today’s fast-changing digital landscape.

My marketing philosophy is centered around consistency, intentionality, and long-term authority rather than reactive posting or chasing trends. I believe the agents who win are the ones who create a recognizable brand, show up consistently, and position themselves to be found across Google, AI search, social media, and beyond.

Let’s work together.

What agents are saying about me

“Phyllis has been an absolute game changer for my business. I’ve worked with her on branding, marketing strategy, Google Business Profile SEO, and social media, and the level of knowledge she brings is next level. She doesn’t just throw ideas at you, she actually teaches you how to think strategically so you can grow and sustain your business long term. Her masterminds and learning labs are packed with value. Every time I walk away with real, actionable steps that move the needle, not just fluff. She has a way of simplifying what feels overwhelming and turning it into a clear, doable plan. Beyond that, she’s incredibly professional, generous with her knowledge, and truly invested in your success. If you’re serious about elevating your brand and actually standing out, Phyllis is someone you want in your corner.”

— Lynsey Cantlon, REAL Spokane

“Phyllis Coonce’s Learning Labs has been an incredible resource for anyone serious about elevating their brand, marketing, and social media presence. What sets Phyllis apart is her ability to simplify complex strategies and turn them into clear, actionable steps you can implement immediately. Her approach goes far beyond theory—each session is packed with real-world insights, practical frameworks, and current strategies that actually work in today’s fast-moving digital landscape. Whether it’s refining your brand voice, creating content that connects, or building a consistent and strategic social media presence, Phyllis delivers guidance that is both strategic and highly practical. What I appreciate most is her focus on clarity and consistency. She doesn’t just teach you what to do—she helps you understand why it works and how to apply it specifically to your business. If you’re looking to sharpen your brand, stand out in your market, and create marketing that truly resonates, Learning Labs is a powerful investment.”

— Marilyn Ellen Vanaken, KW North Atlanta

“Phyllis Coonce is one of the most intelligent, creative, and intuitive branding experts I’ve had the opportunity to learn from. What sets her apart is her ability to truly listen — she doesn’t just hear what you say, she understands it, interprets it, and then brings it to life in a way that reflects your unique strengths and goals. She is incredibly generous with her time and energy, willing to support everyone and even work around individual schedules to ensure no one is left behind. That level of care is rare. Her process is both strategic and actionable. She custom designed a class on SEO and GEO specifically for our group, breaking it down into clear, step-by-step modules with checklists, practical hacks, and live demonstrations. She made complex material simple and usable. The room was filled with energy — people were writing ferociously just to keep up with the volume of value and ideas she was delivering. What she teaches around SEO and GEO is nothing short of groundbreaking. Phyllis doesn’t just teach branding — she equips you with the tools, clarity, and confidence to position yourself powerfully in today’s digital landscape. She is truly a master of KW Luxury, professional branding, and high-converting websites — and it shows in everything she touches. If you’re serious about elevating your brand and being found in today’s market, Phyllis is the one you want in your corner.”

— Marilyn Burke, KW Boston

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My Upcoming Course

Starts Wednesday September 9th, 2026

The Branded Agent™ | 12-Week Real Estate Branding & Marketing Accelerator

Register Here Now

Who This Program Is Ideal For

  • Refresh your brand, modernize your marketing, and uncover opportunities to increase visibility and generate more business.

  • Learn how to position yourself, your listings, and your marketing to align with today's luxury consumer expectations.

  • Build a strong foundation from the beginning and avoid years of trial and error by implementing proven branding and marketing systems.

  • If you're tired of being the best-kept secret in your market, this program will help you become easier to find, easier to remember, and easier to refer.

  • Create a repeatable marketing system that eliminates guesswork and provides a clear roadmap for your business.

  • Stop wondering what to post, where to spend your time, or what marketing strategies actually work. Leave with a customized roadmap designed around your business and goals.

  • If you already have a virtual assistant, marketing coordinator, transaction coordinator, or team member helping with your marketing, this program can help maximize their effectiveness. We encourage assistants to attend alongside you so they can better understand your brand, marketing strategy, systems, and implementation plan. Rather than simply assigning tasks, you'll create clear processes, expectations, and workflows that allow your support team to execute more efficiently and consistently. This often leads to better results, stronger accountability, and a more scalable marketing operation.

  • If you're considering hiring support in the future, this program will help you build the foundation first. You'll gain clarity on your branding, marketing systems, content strategy, and workflows so you know exactly what to delegate when the time comes. This can save significant time, money, and frustration while making it easier to onboard and train future team members.

  • Whether you're a solo agent with support staff or a growing real estate team, The Branded Agent™ helps create alignment between leadership and implementation. Everyone involved in your marketing efforts will better understand the strategy behind the tactics, creating a more consistent brand experience across every platform and touchpoint.

What We'll Review & Build Together

  • Define who you are, who you serve, and what makes you different. We'll create a clear brand message that helps you stand out in a crowded marketplace and become more memorable to consumers and referral partners.

  • Review your complete online footprint, including Google, YouTube, LinkedIn, Facebook, Instagram, Zillow, Realtor.com, Homes.com, KW platforms, and your website to identify opportunities for improvement and increased visibility.

  • Optimize your Google Business Profile to improve local search visibility, increase trust, generate more reviews, and create more opportunities to be found by buyers and sellers.

  • Evaluate your website's user experience, lead capture systems, SEO opportunities, content structure, and conversion strategy to ensure it is working for your business rather than simply existing online.

  • Learn how consumers are finding information through Google, AI search, and generative search experiences. We'll create a strategy designed to help increase your visibility across traditional and emerging search platforms.

  • Build a YouTube foundation focused on discoverability, authority, and long-term lead generation through optimized videos, channel setup, playlists, descriptions, and content planning.

  • Position yourself as a local market expert and trusted resource through profile optimization, content strategy, networking, and professional branding.

  • Review your profiles, content, messaging, and overall social media strategy to ensure your platforms support your business goals and brand positioning.

  • Create a system for nurturing your database through newsletters, email campaigns, signatures, automations, and better contact management practices.

  • Develop a sustainable content plan that can be repurposed across blogs, social media, Google Business Profile, YouTube, LinkedIn, newsletters, and more.

  • Learn how strategic content can support your SEO, strengthen your brand authority, and increase your visibility online for months and years to come.

  • Bring everything together into one cohesive marketing ecosystem designed to help you attract more opportunities, stay top of mind, and grow your business with intention.

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